Philip Warbasse Up Close
ABOUT
Industry Contributions
Warbasse's contributions to the art and science of designer QR Codes include his discovery of "Vertical Crush," a term coined by Warbasse to describe the negative impact of wide-format aspect ratios on the scannability of 2D bar codes. This discovery and the ability to compensate for it ultimately led to Warbasse's creation of the first designer QR Code ever featured on television.
Professional Life
Philip Warbasse is the founder and CEO of Warbasse Media—a consortium of online services that include:
Warbasse Design (Est. 2000)—Warbasse Design follows rigorous research methods that consistently provide award-winning results. Since its inception, Warbasse Design has set out to help clients become better known and better understood by creating media strategies and designs that compel consumers to interact with their brands on a deeper level.
Warbasse Hosting (Est. 2000)—Warbasse Hosting serves the Entertainment, Healthcare, and Professional Services industries with high-speed data and encryption services. Warbasse Hosting offers VPS (Virtual Private Servers), Dedicated Servers, and fully managed Cloud Hosting. Warbasse Hosting also provides HIPAA-compliant email encryption and archiving services.
ClickCall™ (Est. 2004 / Sold 2007)—ClickCall™ is a PC-to-Phone callback solution that enables users on an internet-based web page to submit a request for a callback at the time they choose. ClickCall™ helps businesses target interested consumers and communicate with them immediately.
PRINT2D® (Est. 2011 / Sold 2016)—Based in Santa Monica, California, PRINT2D® is a print-to-digital agency built on the idea that 2D bar codes are only as relevant as the experiences to which they point. The mobile designers and developers at PRINT2D® go beyond the code - providing designer QR Codes and full-service mobile strategies for their print-to-digital clients.
PostHastePics™ (Est. 2014)—PostHastePics™ is an e-commerce website featuring the fine art photography of Philip Warbasse. PostHastePics™ uses Snipcart to provide seamless order fulfillment of high-quality prints, posters, and canvases. PostHastePics™ markets its final products to individuals, businesses, and galleries.
Incubated Companies
Warbasse Media invests in technology and marketing ideas incubated and developed until they reach maturity. Currently, they include:
MUSICdise™ (Est. 2021)—MUSICdise™ is a music marketing agency representing a new era of musicians and labels. MUSICdise creates unique promotional + outreach strategies to help musical artists expand their audience to get in front of music supervisors, directors, and producers for song licensing (sync) opportunities.
ICTUS TAG (Est. 2024)—Based in Redondo Beach, California, ICTUS TAG provides NFC-integrated digital strategies for consumer brands worldwide. ICTUS TAG also provides Tap Tokens and Tap Cards, helping clients maximize the benefits of NFC to achieve their business goals, from marketing to tracking and authentication.
Personal Life
Philip Warbasse resides in Los Angeles, California, with his wife and family. He is the author of a true-crime novel detailing the life and trial of convicted murderer Winnie Ruth Judd titled Paper Hearts—The Life and Trial of Winnie Ruth Judd. Philip also enjoys photographing landscapes and urban environments.
